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Consider every aspect of your rental and see how its facilities may be naturally suited to certain people, groups of people or people with specific interests. See what your local area has to offer. Be imaginative (not deluded) and see you what you have to offer can be used to tap into as many well defined markets as possible. E.g. is it a popular wedding destination? It is located near any golf courses?
Note:If you are looking for me to give you a good example, then try to find a holiday rental being advertised in Kissimmee, Florida that doesn't have vacation property management any reference to Disney! I.e. when you have a holiday rental with an attraction as big as Disney World on its doorstep your marketing focus it a no-brainer.
Identifying one or more suitable well-defined markets will enable you to better focus your marketing efforts, and in some respects will make it easier in terms of how you prepare your marketing information and where you use it; whether it be a holiday rental marketing portal or a wedding or golf magazine.